Problem
SKIMS has built one of fashion’s most devoted audiences and demand for its new drops and limited edition products regularly outpaces supply. Products can disappear within minutes of going live, and even customers who arrive on time risk losing out to a platform unable to withstand the traffic.
Ambition
To give SKIMS a digital home built entirely around its customers: one that rewarded loyalty for the first time, kept every fan informed ahead of a drop and performed reliably under the heaviest demand. A digital product engineered to be exactly as inclusive as SKIMS itself.
IDEA Smoother. Sleeker. Faster.
AKQA created the first SKIMS app, inventing an essential new brand touchpoint. The app was designed and built from the ground up, with an enhanced user experience that removes every unnecessary step from the path to purchase. A refined, minimal interface keeps focus on the product rather than the mechanics of the app around it. The result feels less like a shopping app and more like a natural extension of the SKIMS brand itself: sleek and fast.
An app rebuilt for speed and inclusivity.
Role
The SKIMS app arrived exactly as intended, an instant success with both fans and the App Store, setting a new standard for what a drop-based shopping experience can feel like.
10,000
Concurrent users supported
<1 sec
Surpassing industry standards, even during peak traffic
4.7
App store rating
80%
Reduction in load time
