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Martell La French Touch

Insight

For their 300th anniversary, Martell wanted to unveil a new La French Touch limited edition that showcases L'Art de Vivre in a contemporary way.

A smartphone displays a virtual reality interface beside a blue VR headset, schematic papers, a pen, a box labeled Martell, and informational leaflets, all set on a dark surface with dramatic lighting.

Idea

Bring people on an unexpected journey by creating unique packaging that transforms into an interactive 360° mobile experience.

The user guides the Martell Swift by moving their phone in any direction to fly through the skies from its origins in Cognac to the streets of Shanghai where the limited edition La French Touch first launched.

Impact

With its transformer pack, La French Touch brought Virtual Reality to Martell's wider audience.

Pushing the boundaries of the mobile web, the experience seized the media’s attention – including The Drum, Shots, Marketing UK and Adobo Magazine Asia.

Explore Martell La French Touch ↘
  • The Drum AKQA Encourages VR gaming & Cognac Drinking ↘
  • FWAMobile Site of the day and month ↘

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