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evian I Wanna #Liveyoung

Insight

Live young is an attitude towards life.

It’s for the insatiably curious, playful and progressive. Those who embrace this mindset are diverse and multi-dimensional; they refuse to settle and are the ones who say, “I Wanna”.

A collage of Evian ads features diverse young people with bold text over pastel backgrounds, including phrases like “I WANNA BE WHAT I WANNA” and “I WANNA BE FEARLESS,” promoting self-expression.
A young person falls off a bicycle in mid-air against a vibrant sunset sky, with a bottle of Evian water floating beside them. The right half shows a close-up of the Evian bottle on a blue and orange gradient background.
Three confident women in stylish outfits stand with arms crossed against a dramatic sunset sky, next to a clear Evian water bottle on a light pink background.

Idea

A youthful mindset sees a brighter world. I Wanna is the thirst to realise it.

Features inspirational figures who refuse to be defined by a single path or title. Sports icon and entrepreneur Maria Sharapova; model and creative director Luka Sabbat; tennis athlete and Fearlessly Girl ambassador Madison Keys, together embody the spirit of Live Young.

Visionary photographer Daniel Sannwald dreamt up nine hyperreal portraits that blend energy, fantasy and reality in print, animated edits and short film pastiches through grand-scale reveals.

Impact

I Wanna #Liveyoung marks an evolution of evian’s decade-spanning global concept.

Outdoor billboards across Los Angeles and New York, including a takeover of the Bryant Park subway station, immersed parkgoers and neighbourhood in the spirit of I Wanna #Liveyoung.

On community channels, evian worked with local influencers to encourage the creation of inspirational dreams and stories.

  • AdweekIt’s a new era for evian ↘
  • Campaignevian’s new US creative push ↘

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