Change Lingerie A seamless symphony of commerce

Insight

Agile brands deserve agile commerce.

Danish company Change is making a difference in the European lingerie market with body-positive underwear. To ensure that its vision to give every woman the perfect fit no matter size or body type comes to fruition, Change required a fast, agile direct-to-customer solution.

AKQA was poised to continue Change’s journey as part of the renowned MACH alliance, the group of independent companies dedicated to advocating for open, best-of-breed technology ecosystems.

Idea

A direct-to-customer symphony. Composed.

A high quality commerce solution was created by picking only the most renowned individual elements, modules and architecture available. To ensure a solid implementation throughout, a design system was built from the ground up, ensuring maximum scalability, maintainability, productivity and consistency.

The composable commerce combines a design system and carefully curated selection of commerce components to produce a site that is visually appealing and easy for designers and developers to maintain.

Impact

Real change for Change.

Supporting Change on its continuous growth journey, the commerce platform is future-proofed for years to come. Results include significantly reduced load times and a lower amount of application programming interfaces.