Art from nature - Hero

Atelier Cologne Art from nature

Insight

Reimagining the art of niche fragrances.

The emerging niche fragrance market is one of the fastest-growing premium categories in China, triggering intense competition and rapid growth. To be an enduring part of the category and elevate quality and pricing, Atelier Cologne required a shift into a persona that was distinct and aspirational.

In a very competitive and codified category, Atelier Cologne had to distinguish itself with singular and ownable brand codes.

Three elegant blue perfume bottles with gold caps and labels are arranged side by side against a blue background, accented by flowing turquoise fabric and textured brown driftwood decor.
Two elegant, teal-colored boxes with gold seals and “Atelier Cologne Paris” written on the front, set against a blue background with wisps of purple and blue translucent fabric.
Four vertical stripes of color from left to right: dark teal, very dark grayish blue, medium blue, and light grayish blue.
A vibrant abstract image featuring swirling blue and green shapes resembling flower petals and leaves, set against a smooth teal background. Splashes of cream and hints of orange add depth and visual interest.

Idea

Fragrances from nature to reveal your inner nature.

To facilitate this profound transformation, AKQA staged a brand revival by planting the seeds of simple truth and allowing it to blossom and resonate with the audience. An aspirational message of unique, high-level savoir-faire - that Atelier Cologne products are natural ingredients transformed into pieces of art, that the brand itself is an instrument that transforms raw, natural ingredients into parfums d’exception.

A promotional image for Atelier Cologne’s “Encens Céleste” perfume, featuring a blue bottle, swirling smoke, and a blurred face against a soft blue background, with white product text and poetic tagline.
A blurred portrait of a person with short hair, wearing a dark top, set against a soft blue background. The face is out of focus, giving the image an abstract and dreamy appearance.
Wisps of white smoke swirl around blue-and-white branches against a soft blue background. Text reads: “Dawn’s incense floats over a summit in bloom where fire becomes air.”.

To spark this renaissance, Atelier Cologne’s identity and codes around key pillars are redefined, storytelling the transformative creation process from nature to art through a triptyque that begins with the natural ingredient, moving through to a product-inspired motion design art sculpture, finishing on emotion-led poetry.

Atelier Cologne is art from nature, a unique truth that acts as an invitation to its audience to reveal their own inner nature.

A collage of six abstract digital artworks featuring colorful, floating organic shapes and forms against smooth, gradient backgrounds in blue, beige, and orange tones.
A sheer, flowing white fabric hovers above an orange on a soft pastel background. Text reads: Low summer light. Shadows of an orange orchard dance across a flower field.
A woman with wavy auburn hair stands behind orange flowers and blurred foliage, softly lit with a dreamy, warm tone. Her face is partially obscured by petals in the foreground.
Two perfume advertisements on a dark wall. The left ad features an orange perfume bottle, floating petals, and a womans face; the right ad shows a blue bottle with natural elements like moss and rocks.

Impact

An olfactory experience that speaks to emotion.

To enhance the new code and drive repetition, AKQA created a system that would be common for brand moments and business hallmarks, focusing on maximising impact and memorability.

A bottle of Atelier Cologne’s Oolang Infini Eau de Parfum is surrounded by blue flowers and twirling branches on a light blue background. “Atelier Cologne Paris” is written at the bottom.
Close-up of intertwined, light brown tree branches with patches of green moss and blurred green leaves, set against a soft blue background. The image has a dreamy, ethereal quality.
A billboard ad for Atelier Cologne features a perfume bottle, an abstract plant arrangement, and a partial face of a person surrounded by leaves against soft blue and green backgrounds.
Three Instagram-style posts with blurred, colorful backgrounds and poetic perfume descriptions in white text: The amber glow..., Reverie in a forest..., and A dusk adventure..., by Atelier Cologne.

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