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Sony Sony x Post Malone

Insight

Bridging creators and listeners through authentic connection.

At the heart of music is the bond between artist and audience. With Sony’s innovation and Post Malone’s deep appreciation for his fans, AKQA is creating a space where technology strengthens that genuine connection.

Idea

Sony’s products bring fans closer to the music.

For The Music invites listeners into the emotional core of Post Malone’s sound, where every nuance is felt, not just heard. Showcasing Sony’s new ULT POWER SOUND series speakers and WH-1000XM6 wireless noise cancelling headphones, the campaign highlights a commitment to powerful, immersive listening. Through cinematic film and striking photography, the work captures the intersection of music, emotion and storytelling.

A bearded man with face tattoos holds a black Sony portable speaker in front of his mouth while sitting in a dimly lit bar with red stools and hanging lights.
A hand presses a glowing button on top of a Sony speaker system with illuminated touch controls and the Sony logo visible in blue light.
A man in a casual jacket and striped shirt stands in a dimly lit bar, pointing to his right. Several people are seated around him, with dartboards and wooden decor visible on the back wall.
A man with a beard and tattoos crouches next to a large Sony speaker with green lights in a retro-style bar with wooden floors, green booths, and eclectic wall decor.
I’ve always wanted the music to feel personal, and this partnership with Sony is a chance to create something that brings people closer to the music in a real way.
- Post Malone
A musician stands on a small stage with a guitar, facing an audience in a dimly lit venue decorated with string lights and a starry ceiling above. People are gathered, watching and enjoying the performance.

Impact

Sony is harnessing its partnership with Post Malone to redefine relevance, capture Generation Z’s attention and cement cultural influence.

By aligning with Post Malone, Sony strategically extended its cultural relevance and deepened engagement with Generation Z, driving brand equity, expanding reach and reinforcing its position at the intersection of innovation and artistry.

A person with brown hair wears large black over-ear headphones and touches the ear cup with their fingers, appearing to listen intently. The background is softly blurred.
A person in a dark jacket is selecting a song on a vintage jukebox in a dimly lit room with shelves and various items in the background.
A bearded man in a brown suede jacket and denim outfit stands in a dimly lit bar, holding a black Sony speaker. Red bar stools and colorful lights are visible in the cozy background.

Related Work

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Sony

Create. Share. Repeat.

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Sony BRAVIA

Cinema is Coming Home

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Sony

Made for More

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What’s your

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