Purple Reinventing the way we sleep

Insight

Purple Grid can transform sleep.

Purple’s innovative GelFlex Grid technology has garnered headlines and fuelled business growth. A new, highly anticipated Luxe collection promises to elevate the Grid even higher. Purple needed to show how it’s more than the next big thing; it’s transformative to one’s overall well-being.

Four mobile screens display a mattress shopping app, featuring GelFlex Grid technology, product details, customer reviews, and options to buy or compare mattresses against a purple landscape background.

Idea

The wonder of sleep can’t be conveyed through product tech specs or promotional messaging.

Showcasing the potential of Purple’s advanced sleep solutions required something more aspirational and benefit-driven. Design cues from adjacent premium brands informed a reimagining of the experience, one that is user-centric, guiding visitors as they discover, explore and become part of the world of Purple.

The beauty is in the detail. A thoughtfully crafted experience within the hub offers immersive, interactive content, guiding customers to the appropriate products. A fresh, minimalist, yet elegant visual aesthetic enhances the journey, reinforcing Purple’s premium lifestyle positioning.

A woman in a purple tank top sits up in bed, stretching her arms above her head. Morning sunlight streams through a window with light curtains. The room has soft, warm lighting and pale blue bedding.
Of all the things that we’re working on right now, this has been the smoothest and most impressive.
A collage of website pages arranged in a diagonal grid, displaying mattresses, bedding, product reviews, hotel rooms, and lifestyle imagery with a modern, clean design and a focus on comfort and luxury.

Impact

Inspiring customers to experience Life on the Grid.

Purple’s reimagined omnichannel hub has outperformed the previous site across various metrics, setting the company up for its next chapter as a premium lifestyle and wellness brand.

purple.com ↘

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