Blockdown Simulator-hero

Minecraft Blockdown Simulator

Insight

Most communications that prove how social distancing mitigates a pandemic are inaccessible to younger audiences.

Minecraft is one of the world’s most loved games, with more than 145 million active players every month. It is the perfect springboard to explain this crucial behaviour in a simple and interactive way.

A Minecraft character stands on the edge of a tall stone and brick building at night, overlooking a lit-up village with red-roofed houses and scattered lanterns among trees.
A Minecraft villager lies in bed inside a small stone house. A torch is mounted on the wall, a potted red flower sits on a table, and a zombie is visible outside the window at night.

Idea

Blockdown Simulator is a free Minecraft map where players can learn about social distancing, through a zombie pandemic.

In the custom-built map, players simulate a zombie outbreak in a medieval village, before applying social distancing measures in generated houses. The map contains an underground hospital with intensive care units where players can play doctors to heal infected villagers using the right potions and apples. The simple, playable model demonstrates how various social measures can mitigate a pandemic and its resultant effects on healthcare services.

Impact

Positive discussions about social distancing is encouraged among the Minecraft community, and beyond.

The project supports the UNDP and Heart17 for #TomorrowTogether. The initiative has been covered by international press and gaming blogs such as, BBC News, The Drum, AdWeek, Gamerant and LADBible.

  • FOTD

    Website

  • Winner

    Digital Innovation

  • Minecraft blogLet’s Play: Blockdown Simulator ↘
  • Creative ReviewMinecraft’s lockdown simulator helps explain social distancing to kids ↘
  • CNBCHow Unilever and Minecraft are putting education ahead of profit ↘

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