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Google Performing Arts

Insight

The world of performing arts can appear closed and remote – accessible only to an elite few – as accessabilitiy of viewing performances has changed very little over the centuries.

Google wanted to give people the chance to experience the passion and drama of the stage as never before.

A performer in a white feathered dress lies on her back on stage, holding a microphone. Feathers are scattered around her, with some in the air, suggesting a dynamic and dramatic moment during a performance.
A conductor energetically leads an orchestra, with several musicians playing violins and cellos on stage, illuminated under bright lights against a dark background.
A group of ballet dancers perform on stage in pairs, each female dancer raising one leg high while supported by a male partner. The stage is dimly lit, highlighting their synchronized movements and graceful poses.

Idea

A totally immersive 360° experience – allowing anyone to step on stage with the world’s greatest actors, singers and dancers, and giving them full control of their view.

Partnering with more than 60 venues, Google Performing Arts takes the audience by the hand on an exhilarating journey from centre stage to backstage.

Impact

World-renowned venues can now reach a new global audience and give them access to the finest performances, wherever they are.

Google Performing Arts drew more than 500,000 unique visitors on launch day, and has garnered 2.4 million page views and generated 122 million impressions since.

Visit the site ↘

  • MOTD

    Mobile

  • Winner

    Social: Cultural Institutions

  • Winner

    Annual

  • New York TimesGoogle Cultural Institute Puts Us All on Stage ↘
  • WiredGoogle's 360- Degree Views Drop You in The Middle of Symphonies and Plays ↘

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