CoreWeave Unlocking AI’s full potential

Insight

To make the world understand how exciting an AI platform can be, you have to humanise it.

CoreWeave, the leading AI cloud platform, amplified the biggest moment in its brief history, its $23B Nasdaq IPO, with a full 360 campaign that used AI to show how it’s shaping the future.

Seven digital screens display various pages of CoreWeave’s brand guidelines, including the logo, typography, color palette, copy style, and sample branded materials, arranged on a light background.
A collage of twelve images showing diverse scenes: scientists in labs, test tubes, a woman in an astronaut helmet, a drone over crops, engineers with technology, race cars, and architects reviewing models.

Idea

An AI-powered campaign.

CoreWeave’s brand foundation was reimagined with updated guidelines designed to inform models and enable limitless asset creation. Staying true to CoreWeave’s roots, a bespoke image library was developed entirely by AI. The website was also redesigned, featuring an engaging new landing page and a bold out-of-home presence was created, including a multi-block takeover in Times Square.

A blue CoreWeave-branded car with the slogan Powering All Innovations and a roof-mounted device drives through a city street with modern glass buildings in the background.
A large digital billboard in a city displays the text Powering AI Innovations and CoreWeave with the companys logo, surrounded by tall buildings and silhouettes of people in the foreground.
People walk past two large digital billboards in a city displaying the message: “The cloud platform purpose-built to unleash AI’s full potential.” The scene is set in a busy urban area with tall buildings.
People cross a busy intersection in Times Square, New York City, with large digital billboards displaying advertisements about AI innovations and electric vehicles on nearby buildings. Cars and tall skyscrapers surround the scene.

Next, a groundbreaking national TV campaign was created, using AI-generated video, leveraging the WPP Creative Portal and next-gen tools like Google’s Veo 2 engine to make content that’s nearly indistinguishable from traditional video. The work pushed what’s possible with AI video production, blending tech, storytelling, and design into one high-impact visual language.

Impact

Exponential growth meets exponential results.

All of this came together in a single, defining moment: CoreWeave ringing the bell at the Nasdaq and entering a new era of success. By blending traditional creative work with AI, CoreWeave is set for the future, driven by the technology that’s making them a major force in the AI industry.

  • 493m

    impressions

  • 65m

    video views

  • 260k

    clicks to site

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