Cheval Blanc The art of surprise

The LVMH hotel collection by Cheval Blanc presented an opportunity to extend its celebrated Art de Vivre, the art of living.

AKQA crafted an online journey through a new website that serves as a prelude to the destination itself, embodying the same refinement and wonder guests feel upon arrival to not only increase bookings, but elevate the value of every stay.

Modern, sunlit indoor-outdoor dining area with cream-colored chairs and tables, open to a patio with umbrellas and poolside seating, seen from a curved staircase. The space looks elegant, airy, and inviting.

Insight

Every destination, a new discovery.

To honour Cheval Blanc’s signature art of hospitality, the brand needed to make its online world feel personal, sensorial and alive. A new digital experience was required to awaken the senses, reflect the soul of each Maison and inspire guests to begin their journey before booking.

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Idea

Crafting a sensorial user journey.

Cheval Blanc’s enhanced website transforms booking into storytelling. With graceful transitions, flowing animations and curated imagery evoking the rhythm and beauty of each destination. Guests move intuitively through the Maisons’ architecture and are guided seamlessly toward their ideal stay.

A modern white balcony with glass railings and lounge chairs is surrounded by lush green tropical plants and trees.
A cozy chair faces large windows overlooking a river and historic buildings, with warm sunlight illuminating the scene. The background features a simple geometric line pattern.
A large abstract white sculpture stands at the foot of a curved beige staircase with smooth, flowing lines, set against a backdrop of vertical textured panels.

Impact

An enduring invitation.

The website transforms a booking platform into a living reflection of Cheval Blanc’s L’Art de Recevoir, the art of entertaining. By combining rich narration with an optimised user experience, the platform encourages a deep exploration of the Maisons’ offers. This new user experience journey heightens desirability and encourages longer page engagement.

Visit chevalblanc.com ↘
A Courchevel gondola ascends through snow-covered pine trees against a clear blue sky, highlighting a scenic winter landscape in the mountains.

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