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Biotherm Amplify Nature

Insight

Biotherm has been harnessing the power of nature for their iconic skincare products since 1952.

More than half a century on, we find ourselves in a vastly different world surrounded by many new players in a climate emergency. How then, can Biotherm redefine itself to emerge a leader in this space?

A person sits on a stool at a wooden desk in a minimalist, light-filled room with pale blue walls. Laboratory glassware and filing cabinets are arranged nearby, creating a sparse, scientific atmosphere.
A pair of hands hovers over a backlit screen displaying the word Biotherm in large letters, with smaller text reading MOLECULAR and CYBERABLE.

Idea

The ability to reconcile science and nature.

Thermal plankton, a purely natural ingredient originally sourced from the French Pyrenees, is amplified endlessly through bio-fermentation, giving rise to the much-lauded probiotic fraction known as Life Plankton™. This is the foundation of Biotherm’s Blue Bioscience; a staple that drives all initiatives from R&D to product design. The challenge is to express this in a succinct and innovative way.

Assorted blue and green translucent geometric containers with white labels are arranged on white square platforms, creating a modern and minimalist display.
Calm blue ocean water with the words LIVE BY BLUE BEAUTY centered in white text, featuring a large white circle and a smaller dot over the word BLUE.
A logo reading LIVE BY BLUE BEAUTY with the word BLUE in a dark circle; a small dot orbits the circle. The logo appears on six blue gradient backgrounds and one white background, showing color variations.

Cue Amplify Nature – which speaks to its biotechnology expertise as well as its philanthropic efforts.

Amplify Nature would serve as the jumping off point for Biotherm’s complete refresh. To start, the origin story of Biotherm was retold through the discovery of Life Plankton™. The storytelling continued with a new platform; Live By Blue Beauty, gathering all of Biotherm’s efforts in sustainability and circularity, such as the recent partnership with Carbios, who brings the technology to bio-recycle plastic infinitely to Biotherm’s products.

A close-up of a robotic arm with a gripper holding a transparent cylindrical tube, possibly used in a laboratory or medical setting. The background is minimal and softly lit, emphasizing the technology.
Close-up of several droppers releasing clear liquid into a petri dish against a blue background, with light reflections and small bubbles visible in the liquid.
Close-up of many transparent blue cylindrical tubes standing upright, with delicate frost-like patterns inside, creating an abstract, wintery appearance.
A yellow spray bottle is split in half vertically, revealing white foam and bubbles inside. The background is divided into light blue on the left and darker blue on the right.

An artist collaboration with Coco Capitán has since followed with a limited-edition product range that asks us all one simple question: How do you breathe without the sea?

From messaging to partnerships to the visual language of the entire franchise, Amplify Nature is now the lens through which we can tell Biotherms’ story.

A person writes in a notebook with a blue pencil. The handwritten text is in all capital letters and fills most of the page. Only the persons hands and part of the notebook are visible.
A stone building sits atop a rocky cliff by the sea, with handwritten text over the image reading, How do you all breathe without the sea?.
Humans need to rethink the relationship between science and nature. At Biotherm, true progress – the kind of progress that we need to create a better future for our oceans and for our planet – can only be achieved if we leverage science to support nature.
- Giulio Bergamaschi, Global Brand President of Biotherm
Soft, white, delicate feathers with fine wispy strands fill the image, creating a light and airy texture against a pale blue and white background. The overall effect is gentle and ethereal.
A white bottle of Biotherm Lait Corporel L’Original body milk with a pump dispenser lies on a light, glossy surface. The bottle features blue and gray text and a subtle wave graphic.
A close-up of a smooth, white, creamy substance spread in a circular shape against a soft blue background, showing subtle swirled texture.

Impact

Part of the behemoth L’Oréal group, Biotherm has decided to move the needle faster and further than any other brand in the luxury division.

Biotherm’s commitment to sustainability and circularity is carving the path for the rest of the L’Oréal group to follow. Amplify Nature speaks to the raison d'être of Biotherm and this newfound transparency is driving desirability, increasing advocacy and creating a more consistent brand experience.

A hand holding a round, white container with a metallic rim and a wavy, dark window on the lid, set against a light blue background.
A jar of Biotherm Cera Repair Barrier Cream with a silver lid is displayed against a gradient blue background, positioned on a curved, shiny metallic surface.
Close-up view of transparent soap bubbles forming interconnected, irregular shapes on a smooth, pale blue background. The bubbles create a delicate, geometric pattern with thin, shiny borders.

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