Aperol Terrazza Aperol

Insight

Now more than ever, people want to rediscover spending time with friends and family.

Terrazza Aperol combines tradition and innovation, physical and digital, to offer an immersive experience that celebrates the joy of being together.

Idea

Aperol introduces the house of authentic Italian aperitivo in the heart of one of the most iconic cities in the world, Venice.

Aperol Spritz coasters open up an interactive world of trivia, exclusive content, and more. Guests can change the playlist broadcasted inside the venue, download Instagram filters, and share photographs on the official Aperol social wall. Three screens in the Bacaro area display the playlist in real-time and curiosities about the history of the aperitivo.

Impact

Since its launch, Terrazza Aperol has been visited by 39,000 people.

With a menu of Italian dishes and cicchetti, the unique setting of Venice, and the joyful spirit that Aperol has conjured since 1919, Terrazza Aperol is the perfect place to enjoy togetherness.

Two hands clink Aperol Spritz glasses with orange slices, in front of a scenic Venice canal with a gondola and colorful buildings in the background.
Four women sit at an outdoor restaurant, smiling and raising large glasses of orange cocktails for a toast. One woman holds up a smartphone to capture the moment. Other diners are visible in the background.
Multiple bottles of Aperol, an orange-colored Italian aperitif, are displayed on illuminated shelves in a bar or store setting. The bottles are arranged in neat rows with prominent blue and yellow labels.
  • Harper’s BazaarTerrazza Aperol, the new temple of the Italian aperitif ↘
  • Vanity FairTerrazza Aperol: the new Spritz temple opens in Venice ↘

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